Case: A State of Trance (2023 - Now)
Client(s): A State of Trance
Statistics & Impact
• Multiple editions covered since 2023, capturing the full ASOT experience in Utrecht & Rotterdam—from electrifying pre-parties at Toffler / Now&Wow to city branding to exclusive activations and of course the big main event every year.
• Dozens of photographers hired and coordinated to ensure top-tier visual content.
• Leading the visual storytelling for one of the world’s most iconic trance events.
• Live content delivery on showday with our own producers on site.
Brada Media’s Role
As the official photography team for A State of Trance, we are at the heart of the experience, capturing the euphoric energy that makes this event truly iconic. From the mind-blowing stage productions and intense light shows to the dedicated trance community, we ensure every moment is preserved beyond the night.
Whether it’s the massive ASOT mainstage or an intimate, high-energy side stage, our mission is to translate the magic of A State of Trance into powerful visuals. Every edition, every pre-party, every content shoot, we document the passion, the music, and the movement—so the journey never fades.
Pre-show content & branding visuals
In the lead-up to A State of Trance, we create high-impact pre-show and branding content to build anticipation and amplify the event’s reach. From artist promo shoots and exclusive behind-the-scenes moments to branded activations like the ASOT takeover at Rotterdam Central Station, our visuals set the stage long before the first beat drops.
Event coordination
On show day, our team runs a high-paced, real-time content operation to ensure A State of Trance is captured from every angle. With an Image Director leading a team of 10+ photographers, we deliver high-quality images live throughout the event—providing ASOT’s marketing team with instant content for social media, press, and branding.
